Geoff Young's final installment of his three-part interview (Part 1 is here; Part 2 is here) with San Diego Padres CEO Sandy Alderson is now up over at Ducksnorts.com. A little excerpt of this great interview is below. Check out Part 3 in its entirety right here.
Ducksnorts: Something that’s near and dear to my heart: Paul DePodesta has recently started a public-facing blog, which is really cool. When I was working in industry, that was one of the things I was trying to get my company to do externally… I’ve seen a lot of examples — Wells Fargo, Southwest Airlines, IBM — of very reputable corporations doing public-facing blogs, and really to great effect in terms of customer outreach and so forth. That said, it’s pretty revolutionary for the Padres to take that step. What factors influenced you to start that?
Alderson: Well, first of all, I really believe in as much interface with the public as possible. I do a radio show every week — we’ve got Grady [Fuson], Kevin [Towers], Paul — all those guys do a radio show every week, and my attitude is, the more people hear about us and from us, the better off we are because I have a lot of confidence in the people we have here.
The blogosphere creates another opportunity to communicate, and I’ve got a lot of confidence in Paul — in his ability to write, in his ability to self-edit if that’s necessary — to be as straightforward as possible under the circumstances. We ran it internally for, I don’t know, a month or something like that and decided… let’s go ahead. I’m not sure what we get back in the form of commentary is terribly useful because it tends to be — not a fringe element, but I wouldn’t say it’s [laughs] an accurate poll of public opinion.
